Public Relations Manager Posted October 9th 2007


Pacific Cycle Inc. is a leading supplier of quality bicycles in North America and a division of Dorel Industries Inc. We design, market and import a full range of bicycles and recreation products under the brand names of Schwinn, GT, Mongoose, Pacific, InSTEP, Pacific Outdoors, Schwinn Motor Scooters, Roadmaster, Murray, PlaySafe, Powerlite and Dyno. Pacific Cycle is headquartered in Madison, Wisconsin with facilities in Lake Forest, California; Longmont, Colorado; Olney, Illinois; and Vacaville, California.

We have an exciting opportunity available for a public relations professional with an enthusiasm for product marketing! In this position you will be responsible for contributing to Pacific’s marketing efforts by managing print, broadcast and other media relations and ensuring communications are aligned with strategic brand direction. You will seek out new PR opportunities, executing media relations on local, regional, national and international levels while ensuring clarity, conciseness, and accuracy of all outbound verbal and written statements. Other duties include making decisions with regard to media outlets used, preparing written statements and press releases, providing support at speaking engagements and product promotion events, and selecting and coordinating product placement. This position is highly involved in new product launches. 4-5 years experience in similar role required.

We offer a complete compensation package including competitive salary and excellent benefits. Send resume and salary requirement to:

Pacific Cycle Inc.
4902 Hammersley Rd.
Madison WI 53711
Attn: HR
Fax 608 268-8352

humanresources@pacific-cycle.com