Member Benefits

Benefits of Your AMA-Madison Membership

For Entry Level Marketers:

AMA-Madison offers career-oriented students and entry-level marketers the opportunity to learn “real-world” marketing concepts alongside top area talent. Regional and nationally renowned speakers teach cutting-edge marketing techniques in areas such as branding, marketing mix, advertising and promotions, Internet marketing, marketing research, and direct marketing. You'll rub shoulders with some of the most influential business-people in south-central Wisconsin. So, learn from the best and get connected early on in your career by joining AMA-Madison!

For Mid Level Marketers:

Membership with the American Marketing Association – Madison Chapter benefits the mid-level marketer in several ways:

  • Networking amongst peers and amongst potential clients or employers.
  • Access to marketing national marketing trends and market research.
  • Nationwide e-conferences on pertinent marketing subjects.
  • Speakers at local meetings bring insight to relevant Madison marketing issues.
  • A daily email summarizing the day's marketing headline around the country.
  • A cutting-edge website that includes presentation templates, free demographic service and a one-stop shop for marketing literature.
  • Marketing Boot Camp, an annual one-day seminar focused on topical marketing topics.

For Executives:

  • Positioning
    AMA membership positions your firm as a leader in your field of practice. Membership in The International Association for Marketing Professionals distinguishes a firm from its competitors.
  • Competitive Intelligence
    Participation in the international organization gives a firm incite into the best practices of firms worldwide.
  • Corporate Stewardship
    Membership gives firms a way to give back to their profession. This may be done by financial gifts or participation in leadership locally and internationally.
  • Awareness
    Participation in local and international events keeps firm members in touch with the pulse of the industry.
  • Recruiting
    Local meeting are a great place to meet talented prospects for employment. Casual interaction at meetings provides you the opportunity to get to know them before discussing any career opportunities.