Madeline Scherb

EarthBuzz PR
P.O. Box 5636 Madison,
Wisconsin 53705
Phone: 917-470-6377
madelineny@gmail.com

OBJECTIVE: I am sole proprietor of a boutique public relations firm, EarthBuzz PR , that specializes in media relations. The rising cost of health care has limited my ability to hire additional employees. I am therefore seeking an in-house job commensurate with my experience and skills.

EXPERIENCE: EarthBuzz PR Strategic Communications Consultant 12/2001-Present I am the owner and founder of a boutique public relations firm that specializes in “green” products and services.

  • Launched a special event in the Children's Garden of the New York Botanical Garden that helped break all prior attendance records for the holiday season
  • Secured media coverage on New York 1 news and in The New York Times for a company that manufactured soundproof windows
  • Raised $100,000 for the re-election campaign of a NYC council member Columbia Law School, Columbia University 4/2006-8/2007 Public Affairs Manager I created a strategic communications plan for one of the country's top-five law schools.
  • Secured interviews in top-tier media on a daily basis including the CBS morning news, the New York Times, CNN, and NPR
  • Identified key faculty spokespersons and legal centers and wrote content for their web sites
  • Provided faculty with media training
  • Collaborated with senior managers for alumni relations, development and student affairs
  • Created a strategic publicity campaign for the Dean's Cup b-ball fundraiser, with celebrity spokespersons from the Ruckers tournament (NYC street ball players) Gavin Anderson, New York, NY 10/2000-8/2001 Senior Account Executive, Corporate Communications Managed media relations for Corporate Communications clients.
  • Provided media training for Larry Ponemon, a founding partner of PricewaterhouseCooper's Risk Management privacy practice
  • Secured interviews in the New York Times, Wall Street Journal, Forbes, and on CNNfn Hill and Knowlton, New York, NY 11/1998-05/2000 Account Executive Managed media relations for a publicity campaign aimed at raising brand awareness for a consumer drug.
  • Managed script development for a Public Service Announcement
  • Conducted a satellite media tour with a celebrity spokesperson
  • Tracked a $1.7 million budget and issued invoices
  • Supervised junior staff City Council of New York 3/1997-10/1998 Press Secretary, Brooklyn District Office Managed media relations and public affairs for the Transportation Chairman of the New York City Council.
  • Wrote columns that ran in the Daily News
  • Wrote a letter-to-the-editor that ran in The New York Times

JOURNALISM EXPERIENCE Freelance Writer 1/1994-Present Write business and feature stories for newspapers, magazines and radio.

  • Wrote columns that ran in the Wisconsin State Journal
  • Wrote stories that aired on Wisconsin Public Radio ABC News, New York, NY 3/1996-2/1997 Desk Assistant, World News Now Provided editorial and production support to anchors, producers, and assignment editors for a live news and entertainment show.
  • Acted as Field Producer
  • Fact-checked breaking news using my Spanish-language skills American Metal Market, New York, NY 2/1995-2/1996 Reporter Wrote articles about commodities markets for a daily deadline.
  • Tracked prices of commodities to better analyze markets
  • Interviewed suppliers, consumers and analysts The News, Mexico City, Mexico 1/1994-1/995 Reporter
  • Wrote news and feature stories for a daily deadline
  • Conducted interviews in Spanish and English

EDUCATION MA, Journalism, New York University BA, University of Wisconsin, International Relations

AWARDS AND LANGUAGES Journalism Fellow, Northwestern University, Summer 2003 Phi Beta Kappa Conversational Spanish and Italian