Gary Wolfe

Middleton, WI 53562
608-335-7033
gw47129@yahoo.com

Freedom Plastics, Janesville, WI — 2004-Present
Manufacturer of PVC pipe and fittings for water and sewer distribution

Director of Marketing & New Product Development
New Product Development

  • Acquired major export account ($90,000 1st year)
  • Expanded OEM fittings sales with $1 million potential
  • After company lost of $1M account, increased drain basin sales $800,000 in two years
  • Developed and hired new HVAC and Filtration sales forces
  • Acquired two new US master distributor accounts
  • Added new major retail customers

Marketing

  • Developed new corporate brochure
  • Achieved C900 pipe FM certification in only 90 days
  • Implemented consistent media look
  • Established corporate branding statement
  • Automated price catalogs for more than 15,000 SKUs
  • Redesigned website as source for technical information
  • Conducted municipal market research project
  • Initiated customer satisfaction surveys

Advanced ChemTech, Louisville, KY 1999-2002
Manufacturer of laboratory instruments and fine chemicals for drug industry.

National Sales & Marketing Manager

  • Increased chemical sales by 15 percent and reversed declining instrument sales.
  • Re-built sales department.
  • Established uniform sales territories.
  • Designed product training programs.
  • Hired and trained new instrument & chemical sales forces.
  • Introduced CRM system.
  • Restructured the Marketing Department.
  • Hired and trained new a Marketing Manager.
  • Defined markets for new and existing products.
  • Researched and selected exhibit and advertising channels.
  • Established competitive information and reporting system.
  • Implemented consistent image in media materials.

Dodgen Industries, Humboldt, IA 1995-1999
Manufacturer of custom built mobile laboratories and command centers.

Sales & Marketing Director, Mobile Technologies Division

  • Increased sales 185 percent in 3 years.
  • Developed first divisional sale and marketing plan.
  • Researched and selected exhibition and advertising channels.
  • Created first company website.
  • Designed new sales and marketing tools for four product lines.
  • Implemented automated pricing and quotation system.

Beckman-Coulter Corporation, Miami, FL 1981-1995
Manufacturer of clinical and research instruments, chemical and diagnostic kits.

  • Complied first worldwide competitive evaluation “Evaluation of Scientific Instrument Competition”.
  • Produced first international strategic sales plan “Competitive Selling Strategy for International Scientific Instruments”.
  • Developed first generic multi-language sale tools.
  • After exclusive overseas travel, developed and wrote the plan for effective sales and distribution of products in Europe “European Scientific Instrument Structure”.

US Sales Manager, Scientific Instrument Division

  • Increased sales an average of 25 percent annually over four years.
  • Received Top Specialty Sales Manager Award.
  • Developed and implemented new “Purchase Path” method of selling.
  • Designed and implemented the first “Short Term Rental Program” that reduced excess used inventories and led to incremental sales.
  • Created first university Contract Program.
  • Taught distributor representative sales classes.
  • Lectured on sales and marketing subjects at University of Miami.

Director or Operations, Scientific Instrument Division

  • Successfully managed Field Service, Telemarketing, Order Entry and Quality Control departments.
  • Developed and implemented plan that reduced demonstrator inventories by 39 percent in one year.
  • Implemented plan that consolidated manufacturing, repair, distribution and order entry functions into a single site that reduced costs and improved efficiency.
  • Responsible for the development, implementation of quality procedures that lead to ISO 9001 certification. 

Senior Sales Representative, Clinical Division

  • Achieved or exceed quota seven of seven years.
  • Achieved President’s Club award 5 years.
  • #1 in total dollar sales out of 225 representatives.

Education

 

University of Wisconsin, Madison, WI

Bachelor of Science Degree

Microbiology major and Chemistry minor

References

Provided at Interview


Gary Wolfe - Areas of Experience

Marketing Skills:
Advertisements, Banners, Brochures, Catalogs, Certifications, Databases, Demonstration Vans, Direct Mail, Email Announcements, Forms, Literature, Power Points, Samples, Sales Scripts, Signs, Technical Sheets, Testimonials, Trade Shows.
Microsoft (Word, Excel, Access, Power Point, Outlook, Picture Manager), ACT, Adobe

Marketing Functions:
Bids, Branding, Certifications (ASTM, FM, UL & UPC) Compliance (GSA, cGMP & FDA), Contracts, Customer Promotions, Customer Surveys, Forecasting, ISO 2001 Certification, Market Surveys, Marketing Plans, Market Research, Meetings, New Product Design, New Product Development, Product Launches, Public Relations, RFQs, Sales Contests, Testing & Field Trails, Website Design

Markets Serviced:
Automotive, B to B, Consumer, Cosmetic, Domestic, Educational, Export, Food, Government, Import, Industrial, International, Law Enforcement, Manufacturing, Medical, OEM, Pharmaceutical, Paint, Recreational, Research, Retail, Veterinary

Groups Trained:
Customer, Customer Service, Direct Sales, Distributor Sales, Field Service, International Sales, Laboratory Technicians, Manufacturer Representatives, Students, Telemarketing

Products Marketed:
Capital Equipment (instruments, vehicles +$1M), Consumables, Kits, Reagents, Finance Vehicles (Lease, Rentals), Laboratory Services, New & Refurbished Parts, Repair Services

Departments Supported:
Accounting, Applications Laboratory, Engineering, Government Compliance, Leasing, IT, Manufacturing, Order Entry, Product Development, Quality, Sales, Service, Technical Support