AMA Madison September Meeting
"Connect With Customers and Prospects One-on-One!"
Is your direct marketing strategy effective? Are your print and mailing costs going through the roof? Join AMA and Hewlett-Packard’s Matt Bruns, Marketing Manager, for an impactful session on the cost-effective strategy of 1:1 communications. Matt will share with you case studies from his Fortune 500 clients. This session will demonstrate how the move from mass-marketing to a segmented, personalized and timely approach will result in higher response rates and lower costs. Attendees will walk away with new tactics to connect with your customers in valuable ways.
Matt consults with Fortune 500 companies on using digital printing methodologies to meet their marketing objectives. 15+ years experience in the graphic arts industry, coupled with hands-on enterprise experience, have made him an expert in areas such as print on demand, variable data printing and marketing communication automation. Matt represents HP at numerous industry events and is an active member of DMA, AMA, PODI, Print Buyers On-Line, and other major Digital Printing Associations. Matt manages and developes the Business Development Program “Capture” for HP North American Graphic Arts Business.
Sponsored by:
Kramer Printing
Where:
Kramer Printing
5515 Catfish Court, Westport, WI 53597
directions
When:
Tuesday, September 9, 2008
Registration, Networking, Lunch: 11:30
Program: 12:00 - 1:00
Cost:
$20 for members
$40 for non-members
$10 Students
Pay by check to AMA Madison, cash or invoice at the door
Reserve your space now
